The term “2024 Toyota Highlander – Grand” most likely refers to a speculated or potential larger version of the existing Toyota Highlander SUV for the 2024 model year. The addition of “Grand” typically indicates an extended wheelbase and increased overall size, potentially offering more passenger and cargo space than the standard model. It suggests an expansion of the Highlander lineup to cater to buyers requiring more room.
Such a vehicle could address the market demand for larger three-row SUVs, providing a more competitive offering against rivals with more generous interior dimensions. Historically, manufacturers have introduced “Grand” or “XL” variants of popular models to capitalize on existing brand recognition while appealing to a broader customer base. Benefits could include improved comfort for third-row passengers and increased cargo capacity, making it a more practical choice for larger families or those who frequently transport bulky items.