This refers to a specific Direct-to-Consumer (DTC) strategy or campaign orchestrated by Invision, potentially in collaboration with or featuring Sally Jobe. DTC models involve businesses selling products or services directly to consumers, bypassing traditional intermediaries like retailers. An example would be Invision launching an online platform to sell its design software directly to individual users, possibly with promotional material featuring Sally Jobe’s endorsement or design work created using the software.
The significance of this approach lies in its potential to enhance brand control, improve profit margins, and foster direct customer relationships. Companies adopting DTC can gather valuable customer data, enabling targeted marketing and product development. Historically, DTC was limited by distribution challenges, but advancements in e-commerce and logistics have made it a viable and increasingly popular business strategy.
